Loyalty programme and annual guide
The multi-brand Accent Card Loyalty Programme
Easy to use and free for customers, the Accent Card loyalty programme is one of the main advantages for SEH hotels. It gives them the opportunity to attract and foster loyalty among a business clientele of mobile salespeople and companies under contract, and a leisure clientele keen to use the Accent Card.
All holders of the Accent Card can gain and exchange their points for gifts. And the gifts are given to customers directly by the hotels. The number of points allocated varies according to the brand and each holder can track their loyalty account on the internet with personalised access.
With the keen involvement of our hotel network, this loyalty programme has been on the rise since it was first put in place.
Every year, SEH publishes two guides and distributes several hundreds of thousands throughout the hotel network and among all of our Business and Leisure customers and partners in France and abroad.
A joint P’tit Dej-Hotel, Inter-Hotel and Qualys-Hotel guide bringing together the hotels from these brands for more effective dissemination, and a Relais du Silence guide specific to the positioning of the brand.